Kylie Minogue

So if, as is so often posited, identity in the 21st century is simply made up by what we consume. Increasingly we'll ascribe aspects of ourselves to various products. Cultural symbols appear on an almost instantaneous and unavoidable level. We learn to decipher these tacitly and from this take the parts that mean the most to us, consume/purchase/love/download/wear/see whatever it may be. This is what makes us who we are in 2007.

If thats how you see it then I am Kylie. I love her. I admire her. I dance to her songs. I own her calendar. I watch her videos. I'll buy her album.

Does that make me Kylie?

Kylie Minogue's new single ' 2 Hearts' - Music Video

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DAMN! No. It doesn't. So would appear.

Bloody rubbish abstract theories of consumption cultures. What is the point if you can't misconstrew them and believe you are Kylie Minogue?!

The video is nice to look at though.