"The Windows brand is as generic and over App Store," says Apple

"The Windows brand is as generic and over App Store," says Apple...

Apple has recently responded to a complaint from Microsoft on its own brand "App Store", claiming that the term "Windows" is, in reality, just as generic as their own.



Here's what Apple says:

After all the time it took for Microsoft to settle the trademark "Windows", this would be better not talk about it without judging whether a mark is generic or not.

But Apple did not stop here and so decided to call in question, Robert Leonard, a language expert, who stated that the term "App Store" is often used to mean just the store's digital home of the bitten apple, and not simply a generic. But his report did not stop here and, indeed, has accused Microsoft of using the word to indicate its Marketplace Store only in order to avoid the use of the mark App Store.

This will be considered and decided by the authorities in charge of the case, we await further developments.