Monday, February 7, 2011

Gone are the Super Bowl, "New Apple ad? No, the Motorola Xoom

The expectation created by Motorola to their Super Bowl ad for this week is over. In the end, what looked to be an aggressive campaign and it is not so and the announcement, though a clear attack on Apple, the truth is that the concept is even fun. In my case at least I found it funny how all the "dominated by Apple" took the hand holding the microphone of the headset, as sure many of you (me at least if) you have done many times.


The allusion to George Orwell's 1984, we can see as you read the protagonist in the Xoom or use Google to find a bouquet of flowers to give to his admired "dominated by Apple." The truth is that the overall aesthetics of the ad is sublime and the impeccable work of its creators but what happens? That day no one can touch a Motorola Xoom.
For me personally the new version of Android devices aimed at me is outstanding Tablets, Google has done its homework and in my opinion Apple should beat a big boost to the next big update your iOS but left behind. But there is a subtle difference, Apple announced an event and was presented with a finished product on stage, said ... Look, here's what we mean by a Tablet.
A year ahead of that, Motorola has just introduced an ad and some prototype technology in different events. The tablet will surely be amazing, but it still remains to be demonstrated many ways ... including price, although that could have been rumored to be. Motorola in case they care to make clear that all the screens shown in the ad Xoom are simulated, so that I have wanted to have one in my hands to see how it develops.

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